Bord Bia recently carried out research into snacking trends in Ireland and the UK which shows the continuing popularity of snacks with 4 in 10 people (in RoI) snacking more often. The research highlighted the growing importance of health in the snacking category with consumers wanting great tasting snacks without the guilt of traditional, indulgent products.
Younger consumers in particular snack more often than their older counterparts. Over 90% of consumers worry about what they eat however and there is an opportunity for clean, natural products within the market. There has been a surge in products with high protein and low sugar claims which reflects the trend towards a healthier product for the conscientious consumer.
Three quarters of consumers have good intentions when it comes to eating habits but indulgent treats such as crisps and chocolates are still among the most favourite snacks. Consumption of these products is very common amongst consumers who snack regularly during the evening. These snacks are seen as a reward for a long day when self treating becomes prevalent.
Despite many consumers still preferring a more indulgent treat, the trend towards healthier options continues to gather pace and there are opportunities for companies within this space.
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