Marketplace International 2018
Bord Bia recently welcomed 550 food buyers from 50 countries around the world to Marketplace International 2018, a global food buyers event organised to drive new business for Ireland’s agri-food industry. The visiting buyers participated in a week-long trade development event, the largest of its kind ever to take place in Ireland. Bord Bia is targeting €40 million worth of new business as a direct result of this year’s event.
The attending food buyers included representatives from the UK, Europe, Australia, China, Japan, the Middle East, South Africa and the USA. All sectors of the industry were represented including dairy, beef, lamb, pigmeat, alcohol, seafood, prepared foods, grocery, bakery, confectionary & snacks and speciality foods.
300 of the international visitors embarked on group itineraries organised and hosted by Bord Bia. The sector-focused itineraries allowed buyers to see Irish farms, factories, retail stores and manufacturing facilities all around the country to showcase the very best of the Irish food and drink industry. On Thursday 12th April all of the visiting buyers reconvened in the Royal Dublin Society (RDS) venue, Dublin, for 5,000 pre-arranged one to one meetings with 185 Irish food companies in a “speed dating” style format.
Marketplace International has been developed as a platform for Irish food and drink companies to meet with a large number of international buyers face to face. Initiatives such as Marketplace have enabled the sustained growth of Irish food and drink exports for the past eight years, culminating in a record value of €12.6bn in 2017.