{"id":24725,"date":"2021-07-20T09:26:58","date_gmt":"2021-07-20T09:26:58","guid":{"rendered":"https:\/\/www.irishfoodanddrink.com\/?page_id=24725"},"modified":"2022-01-13T10:42:11","modified_gmt":"2022-01-13T10:42:11","slug":"meat-shopper-insight","status":"publish","type":"page","link":"https:\/\/www.irishfoodanddrink.com\/it\/news-gb\/meat-shopper-insight\/","title":{"rendered":"Beef Shopper Insight"},"content":{"rendered":"

From a shopper insights point of view, the effects of Covid-19 resulted in an increase in the purchase of beef. Shoppers sought to replace their restaurant experience (Bord Bia\u2019s Covid Indicators, 2020<\/a>) and beef, especially steak had an important role in delivering this.<\/p>\n

After 18 months of scratch cooking, shoppers are looking for more variation and inspiration in their repertoire. In the UK, Germany, Netherlands and Belgium, shoppers have wanted a change from beef. Dutch and UK shoppers are purchasing more shellfish and turkey as an alternative and in Italy and Ireland, shoppers are looking for something easier to cook than beef. Beef shoppers need more inspiration to maintain purchase levels. Showing examples of what the final meal could look like and highlighting the Irish origin and traceability could inspire shoppers.<\/p>\n

Ireland\u2019s grass-fed messaging can help offer the variation shoppers are looking for and convince shoppers to pay extra for their beef. We are seeing the beginnings of a post-Covid bounce in concern for sustainability. Shoppers claim they intend to cut back on beef consumption in the next 3 years, driven primarily by concerns over animal welfare and the environmental impact of beef production. Grass-fed beef is more likely to drive future purchase of beef compared to this time last year, with 3 in 10 beef shoppers in Sweden, UK and Germany saying they would be more likely to buy beef if it\u2019s grass-fed, something Irish beef can claim and verify at scale.<\/p>\n

For more information, please get in touch with danny.bowles@bordbia.ie<\/a>, or your local Bord Bia office.<\/p>\n","protected":false},"excerpt":{"rendered":"

From a shopper insights point of view, the effects of Covid-19 resulted in an increase in the purchase of beef. Shoppers sought to replace their restaurant experience (Bord Bia\u2019s Covid Indicators, 2020) and beef, especially steak had an important role in delivering this. After 18 months of scratch cooking, shoppers are looking for more variation […]<\/p>\n","protected":false},"author":14,"featured_media":0,"parent":24412,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/landing-page.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-24725","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBeef Shopper Insight - Irish Food & Drink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.irishfoodanddrink.com\/it\/news-gb\/meat-shopper-insight\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beef Shopper Insight - Irish Food & Drink\" \/>\n<meta property=\"og:description\" content=\"From a shopper insights point of view, the effects of Covid-19 resulted in an increase in the purchase of beef. 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