14 Irish food and drink companies will attend SIAL China, the largest food and drink trade show in China, from May 18th-20th, 2023.
Nine meat and five dairy companies from Ireland will be exhibiting across three booths – the Ireland pavilion, the European Pork & Poultry, and European Beef & Lamb stands.
Their participation at SIAL coincides with Bord Bia’s ministerial-led trade mission to China. Trade mission activity at the trade show will focus on key customer meetings, launches for new Irish dairy products in the market, and retail and foodservice exploration tours.