Ireland was ranked as the 4th best country to do business with in the world in 2016 in Forbes’s annual rankings. With seven consecutive years of export growth, Ireland has demonstrated its ability to compete in international food and drink markets. Irish food and drink companies have invested in plant and production facilities which has generated new capabilities and increased competitiveness.
Research and development is a vital component of an innovative food sector and Ireland has a wealth of technical and commercially led support structures for manufacturers. With export markets forming a critical part of industry strategy, Irish companies are highly focused on developing new markets. Membership of Bord Bia’s Origin Green programme also provides the opportunity to strongly differentiate through sustainability messaging.