Alt Liquor Co

Foxes Bow is a non-conformist, contemporary Irish Whiskey brand that aims to do things differently, disrupting the status quo in a way that challenges the category norms and encourages drinkers to try something different. Aimed at appealing to the new generation of whiskey drinkers by lowering the outdated barriers to entry into the whiskey category, making it accessible and appealing to all that want to try it!

The current portfolio includes a whiskey aged in bourbon barrels and finished in Oloroso and Rye, this is Foxes Bow’s first release and is only available in 700ml/70cl. Release 01 launched into the U.S. market in late 2023 and the Irish market in late 2021.

Why Us

Foxes Bow Whiskey stands apart as the modern Irish whiskey for free thinkers, blending craft, creativity, and rebellion in equal measure. Unlike traditional brands obsessed with heritage, Foxes Bow is obsessed with what’s next. Born independent and unbound by distillery or convention, it brings bold innovation to the category. From its expressive design and storytelling to new formats like 100ml pouches that fit real modern moments: festivals, tailgates, and late-night founder sessions.

In short: Foxes Bow reimagines Irish whiskey for the next generation: more accessible, more expressive, and unapologetically bold.

Our product range

Foxes Bow Whiskey Release 01 - 700ml
Foxes Bow Whiskey Pouch - 100ml
Foxes Bow Lone Star edition - 700ml (Texas only)

Markets

Our Accreditations

• Origin Green Verified

Our Awards

Irish Whiskey Awards
Belfast Whiskey Week
Irish Made Awards
Shark Awards
Bartenders Choice Awards