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The Return of the ISM Trade Fair, Cologne

Buyers and category managers from the confectionery and snack world are eagerly awaiting the return of ISM in Cologne at the end of January 2022. The categories continue to show growth and dynamism as they respond to consumer trends around health, indulgence and sustainability.

Bord Bia, will host 7 Irish manufacturers at the show including Brodericks, Bulters Chocolates, Eastcoast Bakehouse, Good4u, Hazelbrook Confectionary, Keoghs and LIR. These suppliers will be presenting insight-led innovation in premium chocolate, baked goods, healthy and savoury snacking, and sugar confectionery. All of the manufactures are fully verified members of Ireland’s national sustainability programme, Origin Green.

Heightened health consciousness amongst consumers has been driving innovation amongst Irish manufacturers in recent years. It is clear that better-for-you products, free-from claims, increased functionality, along with inspiring flavours, innovative formats and strong sustainability claims will all support buyers looking to add new value to their categories.

For further information on sustainable Irish food and drink exporters please contact Linda.Madigan@bordbia.ie in your local Bord Bia for more information and supplier connections.