Beef from Ireland, where we work in harmony with nature

Here on the island of Ireland, our lush green fields, fresh, clean air and plentiful rain provide us with the perfect environment for rearing grass-fed cattle resulting in prime quality beef that’s both naturally nutritious and tasty.

Our farmers continue to work with care, commitment and respect for tradition, and as members of Origin Green -Ireland’s leading edge national food quality and sustainability programme, they do so much more to serve the global market.


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Origin Green

Irish beef farmers who are members of the Sustainable Beef & Lamb Assurance Scheme (SBLAS) are active members of Origin Green. Origin Green is Ireland’s leading edge national food quality and sustainability programme. As members, the work of beef farmers is measured and independently audited to drive continuous improvements across the supply chain in areas such as food safety, traceability, animal health and welfare, greenhouse gas emissions, and water and soil management. This enables farmers to set and achieve measurable sustainability targets that respect the environment.



Sustainable Beef & Lamb Assurance Scheme

The Sustainable Beef & Lamb Assurance Scheme (SBLAS) is a national quality assurance programme which ensures that our farms are run to the highest standards possible. It is a rigorous and independently accredited quality assurance scheme, devised and agreed by a Technical Advisory Committee that includes representation from numerous institutional bodies and entities. The scheme provides a uniform mechanism for recording and monitoring quality and sustainability criteria on farms. It also sets out criteria for best practice in Irish beef farming.



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