With a proven track record of over two decades in the Private Label (PL) market in the domestic and UK markets, Continental European markets are now benefiting from the expertise built up by Irish PL exporters.
Ireland is a country with a population of 4.5 million, which produces enough food to feed 40 million people. This means that Irish manufacturers have a strong export focus. Working with the latest food trends across multiple markets is second nature to a huge number of progressive companies throughout the Republic of Ireland. Many are now looking beyond their existing UK customer base to grow their businesses.
The popularity of PL continues to grow across Europe. This reflects the growing confidence consumers have in retailer brands and underlines the opportunity PL presents to retailers who are looking to strengthen their differentiation strategies. As a result, Irish manufacturers are exploring new opportunities with Continental European food retailers.
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