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Privacy Policy

For any queries about the processing of information on the website please contact info@bordbia.ie.

This statement relates to our privacy practices in connection with this website. We are not responsible for the content or privacy practices of other websites. Any external links to other websites are clearly identifiable as such. Some technical terms used in this statement are explained at the end of this page.

General statement

Irish Food & Drink is operated by Bord Bia, the Irish Food Board.

Bord Bia respects your right to privacy, and will not collect any detailed personal information about you on this website without your clear permission. Any personal information which you volunteer to Bord Bia will be treated with the highest standards of security and confidentiality, strictly in accordance with the Data Protection Acts, 1988 & 2003. In accordance with normal practice, we record every use of this site. This information is used to improve the operation of the service and to provide statistical information about the use of the site.

Collection and use of personal information

Bord Bia does not collect any personal data about you on this website, apart from information which you volunteer (for example by e-mailing us or by using our online feedback form). Any information which you provide in this way is not made available to any third parties, and is used by Bord Bia only in line with the purpose for which you provided it.

Collection and use of tracking information

Technical details in connection with visits to this website are logged. Details logged are confined to the following items:

  • The date and time of every visit to an individual page
  • The search terms used (if applicable) that led to our site
  • Each page visited in the site
  • The type of web browser used by the website visitor.

Bord Bia will make no attempt to identify individual visitors, or to associate the technical details listed above with any individual. It is the policy of Bord Bia never to disclose such technical information in respect of individual website visitors to any third party (apart from our internet service provider, which records such data on our behalf and which is bound by confidentiality provisions in this regard), unless obliged to disclose such information by a rule of law. The technical information will be used only by Bord Bia, and only for statistical and other administrative purposes. You should note that these technical details, which we cannot associate with any identifiable individual, do not constitute “personal data” for the purposes of the Data Protection Acts, 1988 & 2003.

This website uses the HotJar service to analyse the online behaviour and feedback of website users on a completely anonymous basis. Hotjar captures information such as mouse clicks, mouse movements, scrolling activity as well as non-personally identifiable information you type into online forms on the site (password fields and fields marked as “sensitive” are never recorded). We use this service to gather information that helps us to improve the user experience and the performance of this site. For more information see HotJar’s Privacy Policy at https://www.hotjar.com/privacy. You can choose to disable the HotJar service at https://www.hotjar.com/opt-out.

Cookies are used but are not to record personal data. We have enabled Google Analytics Demographics and Interest Reporting which infers general demographic data (such as age, gender, and interests) on visitors but does not collect any personally identifiable information. Visitors can use this website with only minor loss of functionality if cookies are disabled from the web browser.

These cookies allow HotJar, a digital analytics tool, to function correctly on this site. HotJar collects anonymous information on user sessions such as items clicked and pages viewed. This information is not personally identifiable.


For more information read the HotJar Privacy Policy


Glossary of technical terms used

Web browser
The piece of software you use to read web pages. Examples are Microsoft Internet Explorer, Mozilla FireFox and Opera.

URL is the acronym for Uniform Resource Locator — a way of specifying the precise location of a page or other piece of information on the Internet.

Network address
A number (for example which identifies a computer connected to the internet. Every computer connected to the web has a network address, although the address may not be the same every time a connection is made.

Simple text files, placed on your computer by a web site in an area controlled by your web browser. Cookies act as a “memory” for the web site and can be used for a wide variety of purposes. We use cookies as a way to remember, in the short-term, choices you make which determine the information we display at a later stage in your visit. A cookie is only used for the duration of a single visit or session on our site.