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A Look at Dietary Lifestyles 2021

With a drive towards a more balanced way of being emerging in a Covid driven world, it is no surprise to see people move away from stricter dietary regimes and adhering to a flexitarian lifestyle across the nine markets researched in our Dietary Lifestyle Study 2021.

This study was designed to understand how dietary lifestyles have evolved since 2018. The purpose of the study was to enable the food and drinks industry learn how people are approaching their diets, looking in particular at relationships with protein and alternative proteins.

Our partners in designing this study were Empathy Research. This multimarket study was conducted across 9 markets and involved over 18,000 participants

Below is an outline of some of the key findings.

Health, wellness and sustainability continue to take precedence

Health and sustainability continue to drive interest in following these dietary lifestyles with 81% of people deeming themselves to be very healthy and 65% of people making more of an effort to be aware of the environment around them. Both trends have been accentuated since Covid with 64% saying that eating healthily is a priority for them now and 47% of global consumers reporting that ethically and sustainably sourced ingredients are more important to them now than before the pandemic.

Dietary lifestyles are moving towards “balance”

70% of the population do not subscribe to any particular diet.  Overall there seems to be a move towards balance, with 55% of people saying they are trying to eat a balanced diet, and don’t follow a specific dietary lifestyle (this is +3% since 2018). Only 4% of people say that they are STRICTLY following a specific diet or lifestyle (this is down 6% on 2018).

Stay tuned for our next insight into dietary lifestyles 2021. To learn more please contact your local market specialist and they can set up a time to take you through the reports in all its detail. Alternatively the global and local market reports are available to download at.


Origin Green: Scope 3 Emissions Now Mandatory

Origin Green, Ireland’s national food and drink sustainability programme[1], recently published new procedures and guidelines, Pathways to Net Zero, based on the United Nation’s ‘Measure, Reduce, Compensate’ model. These guidelines make carbon emission targets mandatory for food and drink manufacturers who are Origin Green verified members, as the sector seeks to accelerate its contribution to the Irish Government’s Programme for Government’s aim of carbon neutrality by 2050.

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Meat Shopper Insights

From a shopper insights point of view, the effects of Covid-19 resulted in an increase in the purchase of beef. Shoppers sought to replace their restaurant experience (Bord Bia’s Covid Indicators, 2020) and beef, especially steak had an important role in delivering this.

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Understanding Changes in UK Export to Europe

Brexit drew attention to the challenges it creates for Irish exporters to the UK. However, Brexit can also create opportunities for Irish food and drink exporters.

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Here you will find a selection of articles to keep you up to date with the latest news the food and drinks industry. For a more detailed look at the various suppliers who are members of our Origin Green sustainability initiative, please visit our website: https://www.irishfoodanddrink.com/. Here you will find contact details of the companies listed by category. Of course, the entire Bord Bia team is at your service to discuss your needs and see how Ireland can meet them to the satisfaction of your customers.

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