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Whiskey in tumbler

Spirit of Ireland

The spirits produced on the island of Ireland have both a remarkable past, and an exciting future. From Irish whiskey to Irish gin, and traditional Irish poitín to Irish cream liqueur, they form an evolving, innovative sector offering high-quality choice for your customers, and seriously rich potential for your business.

Bord Bia has developed the Spirit of Ireland, a dynamic training experience delivered by drinks expert Susan Boyle, to tell the story of Irish spirits. The experience tells the history, the renaissance and the future of Irish spirits.

The Spirit of Ireland provides a unique experience for your staff combining video material from some of the leading companies in the Irish spirits category, a bespoke sensory experience and virtual reality tours of some leading Irish distilleries.

The Irish spirits category continues to grow year by year. The Spirit of Ireland provides you with a unique opportunity to hear from some industry innovators across all categories including Irish whiskey, which is the fastest-growing spirits category in the world.

Contact our team today to help bring The Spirit of Ireland to your area soon. Until then, sláinte!