The spirits produced on the island of Ireland have both a remarkable past, and an exciting future. From Irish whiskey to Irish gin, and traditional Irish poitín to Irish cream liqueur, they form an evolving, innovative sector offering high-quality choice for your customers, and seriously rich potential for your business.
Bord Bia has developed the Spirit of Ireland, a dynamic training experience delivered by drinks expert Susan Boyle, to tell the story of Irish spirits. The experience tells the history, the renaissance and the future of Irish spirits.
The Spirit of Ireland provides a unique experience for your staff combining video material from some of the leading companies in the Irish spirits category, a bespoke sensory experience and virtual reality tours of some leading Irish distilleries.
The Irish spirits category continues to grow year by year. The Spirit of Ireland provides you with a unique opportunity to hear from some industry innovators across all categories including Irish whiskey, which is the fastest-growing spirits category in the world.
The Spirit of Ireland will be coming to your area very soon, so to join us on the day, contact Bord Bia by clicking on one of the team photos below. Until then, sláinte!
Who we are
Bord Bia is the Irish Government agency tasked with supporting the sustainable development of the Irish food and drink industry.Learn More
Spirit of Ireland Programme
To illuminate what makes Irish spirits so irresistible, Bord Bia, the Irish Food Board, has created The Spirit of Ireland.Learn More
To develop the Spirit of Ireland, we have worked with some of the leading figures in the Irish spirits industry.Learn More
We are spreading the story of the Spirit of Ireland globally and look forward to hosting an event with you soon.Learn More
Take a Virtual Tour and learn more about our Irish distillers.Learn More
The Spirit of Ireland is also an excellent opportunity to connect with Bord Bia, the Irish Food Board, and learn how we can help you identify and work with suppliers that meet your exacting needs.Contact Us