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Spirit of Ireland

Spirit of Ireland Programme

To illuminate what makes Irish spirits so irresistible, Bord Bia, the Irish Food Board, has created The Spirit of Ireland, an exciting interactive event aimed at industry professionals across the world – from employees of Retailers, State Alcohol Boards to bartenders and mixologists to liquor store personnel.

Hosted at a number of venues across globe already, the Spirit of Ireland is an immersive experience that brings to life the story of Irish spirits from extraordinary past through vibrant present to bright future.

Hosted by an industry expert, you will take virtual reality tours through some of Ireland’s most renowned distilleries; learn about the four different styles of Irish whiskey – Single Grain, Single Malt, Single Pot Still, and Blends of these; and enjoy sensory experiences that bring their distinctive flavors and aromas to life.

You’ll see how centuries of history have given way to a modern renaissance in Irish distilling, and understand how the different styles of Irish whiskey are key to its appeal and versatility. Along the way, you’ll meet some of the personalities passionate about unlocking Irish whiskey’s potential and discover the stories behind Ireland’s other spirit successes, including our famous cream liqueurs and flavorsome gins.