Flahavan's has pioneered a dramatic change in the way consumers think about oat-based foods and its compelling health benefits. This is achieved by continually staying close to the consumer and identifying, understanding and responding to their emerging health and lifestyle needs, through new innovative products and formats.
Operating in a rural community nestled underneath the Comeragh Mountains, sustainable production is at the heart of Flahavan's 230-year-old mill process. Over 60% of its mill energy comes from its own renewable sources, such as burning the outer shell of the oat to generate the steam used in the cooking process, as well as using the original millstream at the River Mahon which runs on wind power.
The highest quality, locally grown regular oats are sourced and selected from farmers within a 60 mile radius, which also reduces the carbon footprint involved in transport.