Imbibe is the UK’s leading trade fair for anyone who buys, sells or serves drinks, on and off-trade.
Imbibe Live brings the entire drinks community together every year to take part in invaluable networking opportunities and to learn from Imbibe Live’s award winning masterclass programme, curated by leading industry figures.
The Ireland stand (Stand Number E20) will showcase Irish whiskey, Irish white spirits, traditional Irish poitín, Irish cream liqueur, and the ever growing selection of craft beer produced on the island of Ireland.
Bord Bia will host 2 of the highly anticipated masterclasses at Imbibe Live. The Spirit of Ireland masterclasses will present a dynamic training experience to tell the story of Irish spirits to the audience. The unique experience will combine video material from leading companies in the Irish spirits category, a bespoke sensory experience and virtual reality tours of some leading Irish distilleries.