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Value - Added Meats

The value added meat category is a fast moving and dynamic sector. Busy lives, identified in our Bord Bia Consumer Lifestyle trends are significant for this sector as it continues to support the consumer demand for convenience foods without any compromise to quality. Innovation in product and process has been key in the performance of this category with customers continually trying to adapt to consumer needs. The growth in foodservice, especially in the quick service restaurant channel in markets, for example Germany, are attractive for this sector. Quality and innovation are key influencing factors for developing a strong proposition for the value added meat sector.

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